Perceptions and the Related Behavioral Response Towards ‘Green’ Practices Among Stakeholder's in Limited Service Hotels

Document Type : Original Research

Authors

1 Associate Professor. Hotel Management Department, Faculty of Tourism and Hotels, Beni-Suef University, Egypt.

2 Lecturer, Hotel Studies Department, Faculty of Tourism and Hotels, Luxor University

Abstract

The research aims to identify perceptions and the relevant behavioral response towards “green” practices among stakeholders in limited and medium-budget hotels in terms of applying environmental practices in economic hotels in Luxor Governorate, as economic hotels are qualified to implement environmental practices. A qualitative research method was chosen through a closed personal interview with the managers, who numbered 21. In order to interact with environmentally friendly "green" practices, hotel managers in the Luxor Governorate can apply and embrace five potential behavioral groups that were identified by the study. According to the results of the study, some managers refused to accept four green practices: protecting the environment or abstaining from “green” activities and adding value to customers; enhancing the hotel’s green reputation; and actively encouraging adherence to their own values. Likewise, the results of this study showed that some managers adopted and intellectually rejected “green” practices. Motivated by fear of the consequences rather than out of necessity, managers do not always support the adoption of environmental practices due to their perception that going “green” in hotels is more of a symbolic decision than a useful decision. The study recommends that Egyptian hotels integrate environmental, cultural, and social aspects, reduce risks, and monitor pollution. , implement green management, and make conscious green practices a core value in managers’ perceptions.

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