Investigating Visitors’ Satisfaction Concerning the Quality of Services Provided in Egyptian Multi-Themed Parks

Document Type : Original Research

Authors

1 Tourism studies department, higher institute of hotels and tourism (EGOTH), Luxor, Egypt

2 tourism studies department, higher institute of hotels and tourism (EGOTH), AL-Ismaileya, Egypt

Abstract

Theme park is one of the most important assets in tourism industry. To maintain its existence, one of the most important things is by considering customer satisfaction. Since service quality is regarded vital due to its close connection with customer satisfaction, this study aims to assess service quality standards in Egyptian Theme Parks in general and multi-Themed parks in particular, as well as visitors’ satisfaction concerning the services provided by these parks. To achieve this aim, closed-ended questionnaire was directed to a sample of 653 of “Family park” visitors in different visiting days and times (weekends, midweek, and national vacations) to investigate their opinions concerning the quality of services provided in the park. The study concluded that Family Park fulfill a good level of service quality dimensions and visitors’ satisfaction as well, during low and moderate visiting flows, but with high visiting flows service quality dimensions are affected negatively to be weak or absent causing low level of visitors’ satisfaction. However, training employees to work efficiently under pressure and maintaining healthy working atmosphere could guarantee a constant distinguished service quality level.

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