Customer Opinions on Mobile Applications Used in the Egyptian Hospitality Industry: An Exploratory Study

Document Type : Original Research

Author

معهد الکينج مريوط الاسکندرية

Abstract

This research aims to determine customer opinions on mobile applications used in the Egyptian hospitality industry: an exploratory study. Therefore, the research methodology is the descriptive approach. In addition, the population of this research included the customers of Hurghada hotels in the five and four stars hotels. Consequently, this research sample was chosen using a stratified random sample. Using the Cochran's equation, the optimum size of the research sample was deduced (see table 1). The researcher distributed 170 questionnaires, only 162 of which were appropriate for analysis, with a 95.3 % respondent rate. The results of this research showed there are significant differences between Egyptians and Foreigners regarding the satisfaction of using mobile applications in the hospitality industry and there is a statistical significant effect of awareness of mobile apps and customer satisfaction with using mobile applications in the hospitality industry. The most important study recommendation is the hospitality industry in Egypt must develop its services via mobile to include multiple and different services, and its role is not limited to giving information about the place only.
Keywords: Mobile Applications, Hospitality Industry and Mobile Technology.

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