Marine Tourism Reimagined Applying Blue Ocean Strategy to Dahab's Underwater Resources

Document Type : Original Research

Author

Badr High Institute For Tourism And Hotels- Badr Institute Of Science And Technology

Abstract

The term "Blue Ocean" refers to all aspects of a particular industry that are not yet present in the unexplored market. This market has not been destroyed by competition. In Blue Ocean, demand is created rather than contested. In Blue Ocean, competition has no meaning because the competing strategies are still being developed. "Blue Ocean" describes the wider, more profound possibilities of unexplored market sector. The core idea of the BOS is to rebuild market barriers in order to eliminate competition.
Dahab is a famous tourist diving spot which attracts tourists from different areas, but still need more attention from the government to take its place as a unique tourist city, the innovation in tourism product in Dahab helps in developing the tourist product in addition to increasing the number of tourists.
The study aims to describe the present competitive environment for Dahab's maritime tourism products, determine the underwater environment of Dahab's untapped value components. The methodology of the research depends on the questionnaires developed and directed to a sample of tourists in Dahab, total number of questionnaires distributed was 400, 380 questionnaires were valid for the analysis. The main results were Dahab is a premium tourist diving attraction which includes many elements and components for marine (underwater) tourism, but still need more improvement to be in its right and unique position. From the main recommendations Eliminate generic mass tourist packages (such as typical dive and snorkeling excursions).

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