A Future Vision for the Development of Tourism and Hospitality Resources in Matrouh Governorate - a Case Study: Mersa Matruh

Document Type : Original Research

Authors

1 PhD Researcher, Faculty of Tourism and Hotels, Matrouh University

2 Professor, Hotel Management Department, Faculty of Tourism and Hotels, Matrouh University

3 Professor, Hotel Studies Department, High Institute for Hotels, Tourism & Computer, Seyouf, Alexandria

4 Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Matrouh University

Abstract

The success of tourism in any destination depends on the diversity of tourism and hospitality resources that satisfiys the aspirations of tourists and satisfby their desires of different nationalities, ages and cultures. This study aimed to focus on the resources, services and facilities of hospitality in Mersa Matruh, as well as, the evaluation of the internal and external factors affecting the local and international demand in Mersa Matruh.
In order to goal the desired results of this study, a questionnaire was designed and distributed randomly to tourists on the beaches of Marsa Matruh, in a personal interviews, in the period from July to September 2021. The number of valid forms for analysis was 300 forms, representing 93.5% of the number of forms recieved. The results showed that Mersa Matruh is the recreational tourism by (83.5%) of tourists. The most satisfaction of tourists with the internal tourism of hospitality was found at a rate ranging between 90.2 - 96.6 %, The most important of which were the beautiful landscapes, the clarity of its water, the availability of safety and stability, the awareness and generosity of the local population. The detected lacks were use of information technology applications, the efficiency of the infrastructure and the cleanliness of streets. The expectations of the tourists about the quality of the external factors affecting the international tourist demand in Mersa Matruh ranged between 93.2 - 95.0%

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