Document Type : Review Articles
Authors
1
Instructor - High Institute for Hotels, Tourism & Computer, Seyouf, Alexandria; PhD Researcher, Faculty of Tourism and Hotels, Fayoum University
2
Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Fayoum University
3
Professor, Tourism Studies Department, High Institute for Hotels, Tourism & Computer, Seyouf, Alexandria
Abstract
Due to the importance of the image of the tourist destination in the success of the marketing efforts undertaken by those in charge of managing the tourist destination, many of them have resorted to applying the idea of the destination’s environmental labels as a competitive identity for it, and making that mark the main focus around which the marketing operations revolve. The essence of the tourism eco-labels concept is that the destination becomes a distinct brand, and as a result provides images in the minds of the target individuals; Whether potential investors, tourists or citizens alike, this helps everyone evaluate the destination and its services, and makes it easier for tourists to make the decision to visit. The use of the tourism eco-mark also affects the making of the emotional values of the destination, which arise as a result of the tourists’ associations with the brand of a particular destination, and such positive associations also affect the economy of the destination and its performance among other destinations, on the other hand, the destination will benefit, through increased revenue, development economic destination. This research aims to identify the impact of the tourism eco-label on the tourist image of the destination. The methodology of this research was divided into: The literature review that includes everything related to the variables of this study from previous theories and studies, The field study, where a survey form was designed and distributed to random samples of tourists to explore their views on the impact of tourism environmental signs on their tourist image. The results of the study showed the effect of using eco-tourism labels on improving the image of the Egyptian tourist destination, and accordingly improving the marketing effectiveness of the Egyptian destination. The study recommended the need to follow marketing policies that depend on the use of tourism eco-labels in marketing the Egyptian tourist destination, in addition to the necessity of coordination between the competent government agencies and stakeholders for the effective use of these eco-labels in the tourism field.
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