The Effect of Cultural Barriers on the Representation of Women in the Employment of Tourism Sector The Case of Marsa Matrouh

Document Type : Original Research

Author

Faculty of tourism , Matrouh University

Abstract

Gender equality is the fifth United Nations Sustainable Development Goal (SDG) which meets Sustainable Development Strategy (SDS), Egypt Vision 2030. Although tourism in Matrouh governorate has a great potential for being one of the promising generating income sectors for the local community, there is a disproportionate value of the representation of women in the employment of tourism sector in the city of Marsa Matrouh. The current study highlights the challenges that cultural barriers put confronting the gender equality in tourism employment. The objective of the study is to assess the effect of cultural barriers on the representation of women employment in tourism sector in Marsa Matrouh. It provides a basis for deconstructing the present gender inequities in tourism employment in the city. Results stated that gender equality in tourism employment in Marsa Matrouh necessitates a change in the traditional cultural values. According to the findings, decision makers in the tourism sector should collaborate with the other stakeholders in order to rule out the cultural barriers that hinder women from entering the tourism sector in Marsa Matrouh.

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