A Multi-mediation Model for the Antecedents of Pro-tourism Behaviour among Local Residents in the Alexandrian Community

Document Type : Original Research

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Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Alexandria, Egypt

Abstract

The current study focuses on the pro-tourism behaviour as a major theme in tourism literature. It deals with residents in the context of place promotion and sustainable development. Tourism perceived benefits could motivate residents to engage in pro-tourism behaviours. Meanwhile, the effect of these perceived benefits could change according to other aspects, such as attitude toward tourism and residents' satisfaction with their own community (place satisfaction). Thus, this paper aims to construct a multi-mediation model to examine the antecedents of pro-tourism behaviour among local residents in the Alexandrian community. A sample of 505 of local residents in Alexandria city were randomly surveyed. Hypotheses verified using CFA and SEM with Amos v.25. Residents perception of tourism benefits was found to be a significant predictor of their pro-tourism behaviour. Moreover, results indicating a significant positive mediation effect of residents' attitude toward tourism and place satisfaction. This study adds to the body of knowledge on pro-tourism behaviour by providing theoretical and managerial insights.

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