Impact of Strategic Management on Innovation in Five-Star Hotels in Egypt

Document Type : Original Research

Authors

1 Kingmariout Academy

2 Associate professor at Hotel Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt,

Abstract

In view of the role of strategic management, the current study aims to identify the impact of three elements of strategic management on innovation practices in the hotel industry. Through applying stratified random sampling techniques, data was collected from 77 hotel managers via a structured questionnaire, and the hypothesized relationships were tested using SPSS software .
Results emphasized that each element of strategic management namely; strategy formulation, strategy implementation and strategy evaluation has a positive and significant impact on innovation practices. Despite the relevant findings, there is a need for more in-depth research on the impacts of strategic management on innovation and how barriers can be overcome within this industry.
Indeed, such findings contribute in providing implications for hotel seniors and middle-level managers and recommend them to formulate and implement and evaluate strategies effectively at corporate level in order to gain high levels of innovation that keeping their hotels competitive

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