Keywords = performance marketing
Number of Articles: 2
The Impact of Holistic Marketing on the Marketing Flexibility of Airlines: A Case Study of Egypt Air

Volume 6, Issue 1, June 2023, Pages 51-71

Asmaa Said Ahmed El Asrag; Mohamed Shaaban Ismael; Bassam Samir Al-Romeedy

The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

Volume 4, Issue 1, June 2022, Pages 20-36

Abdelaziz Mohamed Nasef; Mohamed AboTaleb Mohamed; Emad Mohamed Abdelaal; Marwa Gamal Abouraia

Journal of Tourism, Hotels and Heritage

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